Like a half-billion peo­ple before him, Simon­etti joined Face­book and began typ­ing in his sta­tus updates. But in this case, Simonetti’s only friends were a hand-picked ros­ter of more than two dozen vol­un­teers who agreed to sift through their news feeds for the dura­tion of our exper­i­ment, duti­fully record­ing any Phil sightings.

As our vol­un­teers checked in with their reports, some remark­able find­ings began to emerge:

We cre­ated this site for those of you that have a song stuck in your head and you can’t get it out no mat­ter what you do. Using the lat­est in reverse-auditory-melodic-unstickification tech­nol­ogy, we’ve been able to allow our users to “unhear” songs by hear­ing equally catchy songs. So really all we’re doing is mak­ing you for­get your old song by replac­ing it with another one… sorry. — via @swissmiss