“First, they will expect a con­tin­u­ous brand expe­ri­ence… Despite the fact that some look at the 10:45ers as the poster chil­dren for atten­tion deficit hyper­ac­tiv­ity dis­or­der, if you look a lit­tle closer, their exten­sive use of these var­i­ous devices actu­ally cre­ates a new con­ti­nu­ity.… From their point of view, their expe­ri­ence is more con­tin­u­ous than the “old days” of sep­a­rate tele­vi­sion, radio, tele­phones and paper mail. In this increas­ingly seam­less media land­scape, you need to ask your­self, how “con­tin­u­ous” is your brand and the ser­vice that sup­ports it? Do peo­ple “see” the same com­pany across the web, phone, call cen­ter, and in person?…

Sec­ond, Gen­er­a­tion 10:45 will desire trans­par­ent ser­vice. Any­one can “see” where they are any time of the day or night. Why cant you and your orga­ni­za­tion show that same level of trans­parency? They expect to be able to get sta­tus updates on any order, any ser­vice, or any request — immediately!”

“There are two pri­mary com­po­nents to Face­book fan page engage­ment: 1) Shar­ing qual­ity, rel­e­vant con­tent and 2) incit­ing com­ments. In this arti­cle I’ll tell you how to best engage with Face­book fans.

Of course, there are many other com­po­nents of effec­tive Face­book fan pages and Face­book mar­ket­ing in gen­eral. How­ever, for the pur­poses of this two-part post, we’ll focus on con­tent and com­ments. The more com­ments you have, the more viral vis­i­bil­ity and free mar­ket­ing you’ll cre­ate. But your fans have to have some­thing to com­ment on!”

“The Enoch Pratt library sys­tem in Bal­ti­more is start­ing to use Foursquare, a mobile location-based network/game that allows users to “check in” to a spot, col­lect points and fun badges, and share tips and infor­ma­tion about loca­tions. Theyre giv­ing away prizes, too.”

“Lots of you left some great ideas in the com­ments, so I thought I’d do a lit­tle copy/paste and high­light some of them … because they’re really very cool ideas!”