“There are two pri­mary com­po­nents to Face­book fan page engage­ment: 1) Shar­ing qual­ity, rel­e­vant con­tent and 2) incit­ing com­ments. In this arti­cle I’ll tell you how to best engage with Face­book fans.

Of course, there are many other com­po­nents of effec­tive Face­book fan pages and Face­book mar­ket­ing in gen­eral. How­ever, for the pur­poses of this two-part post, we’ll focus on con­tent and com­ments. The more com­ments you have, the more viral vis­i­bil­ity and free mar­ket­ing you’ll cre­ate. But your fans have to have some­thing to com­ment on!”

“The Enoch Pratt library sys­tem in Bal­ti­more is start­ing to use Foursquare, a mobile location-based network/game that allows users to “check in” to a spot, col­lect points and fun badges, and share tips and infor­ma­tion about loca­tions. Theyre giv­ing away prizes, too.”

“Lots of you left some great ideas in the com­ments, so I thought I’d do a lit­tle copy/paste and high­light some of them … because they’re really very cool ideas!”