December 19, 2009

December 19th Stream

Filed under: Lifestream — tsladmin @ 11:00 pm
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"just how much Facebook and Twitter are growing off-site. Facebook announced they reach 60 million through Facebook Connect. Meanwhile nearly half of Twitters activity takes place away from – they reported. Both platforms are quietly becoming a social operating systems for the web, not just their own sites.
Second, nowadays no two people see the same Internet…. Microsoft researcher Danah Boyd brought this to life through rich, moving stories. Googles Marissa Mayer went a step further saying that the future of news is a "personalized news stream." This trend has major implications for marketers and PR pros who are accustomed to reaching everyone the same way – its simply not possible anymore.
Finally theres a ton of energy around the live web. It feels like everyone from Google to governments gets its import. Perhaps Queen Rania of Jordan summed it up best when she said: "real time is the new prime time." "

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"Video game console usage is hitting new heights, with 60 percent of U.S. households now owning a video game console…. About 47 percent of smart phone owners say the device is one of their three most valuable media and entertainment products, up from 20 percent last year. About 48 percent of people say they have data plans for their mobile phones and 42 percent use the phones to access the web. About 15 percent of consumers buy products on their phones. The most popular mobile activities include text messaging (72 percent), accessing the Internet (42 percent), online search (30 percent), downloading apps (27 percent), and using navigation (26 percent)….. But the report also noted the rise of tribal marketing, which uses social tools to engage consumers. About a quarter of consumers are socializing online almost every day and 60 percent have a social networking page, up from 48 percent last year." via @steverubel

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