“just how much Face­book and Twit­ter are grow­ing off-site. Face­book announced they reach 60 mil­lion through Face­book Con­nect. Mean­while nearly half of Twitters activ­ity takes place away from Twitter.com — they reported. Both plat­forms are qui­etly becom­ing a social oper­at­ing sys­tems for the web, not just their own sites.

Sec­ond, nowa­days no two peo­ple see the same Inter­net.… Microsoft researcher Danah Boyd brought this to life through rich, mov­ing sto­ries. Googles Marissa Mayer went a step fur­ther say­ing that the future of news is a “per­son­al­ized news stream.” This trend has major impli­ca­tions for mar­keters and PR pros who are accus­tomed to reach­ing every­one the same way — its sim­ply not pos­si­ble anymore.

Finally theres a ton of energy around the live web. It feels like every­one from Google to gov­ern­ments gets its import. Per­haps Queen Rania of Jor­dan summed it up best when she said: “real time is the new prime time.” ”

“Video game con­sole usage is hit­ting new heights, with 60 per­cent of U.S. house­holds now own­ing a video game con­sole.… About 47 per­cent of smart phone own­ers say the device is one of their three most valu­able media and enter­tain­ment prod­ucts, up from 20 per­cent last year. About 48 per­cent of peo­ple say they have data plans for their mobile phones and 42 per­cent use the phones to access the web. About 15 per­cent of con­sumers buy prod­ucts on their phones. The most pop­u­lar mobile activ­i­ties include text mes­sag­ing (72 per­cent), access­ing the Inter­net (42 per­cent), online search (30 per­cent), down­load­ing apps (27 per­cent), and using nav­i­ga­tion (26 per­cent).…. But the report also noted the rise of tribal mar­ket­ing, which uses social tools to engage con­sumers. About a quar­ter of con­sumers are social­iz­ing online almost every day and 60 per­cent have a social net­work­ing page, up from 48 per­cent last year.” via @steverubel