Last week I noted that of all of the social media sites, I’m probably most engaged with Facebook right now. Twitter tends to fragment my attention too much, so I started restricting my time on it to about an hour a day. The conversation there is too disjointed for me, and it’s impossible to find and refer back to all the pieces of a conversation even just a few days later. The best I’ve been able to manage is to use TweetDeck to create groups to check in on periodically, as opposed to trying to keep up with everyone all the time. I still don’t let myself sit on Twitter for too long because as Ed Vielmetti says, “If you keep refreshing it will never, ever stop..” In fact, my rule of thumb on any social site is that I never hit the “older” button.
Then FriendFeed came along, which helped unify conversations and brought pictures, audio, and video into the mix. The breadth of services it aggregates is pretty impressive, so when a critical mass of friends hit there, I switched my hour a day to check in there.
Let me preface this next statement by saying that I love the serendipity of FriendFeed, and it definitely restores fun to aggregation. That said, it moves way too fast for me. As a result, I’ve come to the conclusion that FriendFeed is Twitter on speed, while Facebook is Twitter on Ritalin, and for where I’m at right now, Facebook is my primary drug of choice. I need something to help me control the firehose so that I can more easily focus on specific pieces, and the fact that I can separate the links and posts from the status updates on FB does exactly that. I have the status of about three dozen folks texted to my phone, which means I see what I consider to be the most important function of the site for me front and center.
I had been friending people there for a while, watched what libraries were doing, and gone through the “play with various applications” stage of Facebook love, but then I found myself using it less and less. I fell back in love with it, though, when they added the ability to comment on a friend’s status, because that’s the piece I was having trouble tracking and participating in amongst all of the conversations taking place on Twitter. Even better was a change in the way SMS responses are handled so that replies from my phone now appear as comments on statuses, not inbox messages attached to previous emails. That means there’s conversation around updates, and it’s at a manageable pace.
I still check FriendFeed a couple of times a day, but I’m swamped with enough stuff right now that I use my social networks first and foremost for friend updates, and Facebook turns out to be perfect for that, especially for my non-library friends. I can literally see others getting a lot out of Twitter and FriendFeed because they monitor those sites a lot more closely, and more power to them. There are a lot of conversations right now about the ROI of blogging versus Twitter versus FriendFeed, but it’s important to examine what you want to get from these tools in order to evaluate which one(s) are best for you at any given time, remembering that it’s all cyclical and is likely to change just when you get comfortable with your routine. Of course, that can be a good thing.