"There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.
Of course, there are many other components of effective Facebook fan pages and Facebook marketing in general. However, for the purposes of this two-part post, we’ll focus on content and comments. The more comments you have, the more viral visibility and free marketing you’ll create. But your fans have to have something to comment on!"

"The Enoch Pratt library system in Baltimore is starting to use Foursquare, a mobile location-based network/game that allows users to "check in" to a spot, collect points and fun badges, and share tips and information about locations. Theyre giving away prizes, too."

"Lots of you left some great ideas in the comments, so I thought I’d do a little copy/paste and highlight some of them … because they’re really very cool ideas!"