"Video game console usage is hitting new heights, with 60 percent of U.S. households now owning a video game console…. About 47 percent of smart phone owners say the device is one of their three most valuable media and entertainment products, up from 20 percent last year. About 48 percent of people say they have data plans for their mobile phones and 42 percent use the phones to access the web. About 15 percent of consumers buy products on their phones. The most popular mobile activities include text messaging (72 percent), accessing the Internet (42 percent), online search (30 percent), downloading apps (27 percent), and using navigation (26 percent)….. But the report also noted the rise of tribal marketing, which uses social tools to engage consumers. About a quarter of consumers are socializing online almost every day and 60 percent have a social networking page, up from 48 percent last year." via @steverubel