From a recent interaction:

Feedback: 2 b : the transmission of evaluative or corrective information about an action, event, or process to the original or controlling source

Freedback: b : the transmission of evaluative or corrective information about an action, event, or process to the original or controlling source when done openly and transparently using public input and output mechanisms, e.g. blogs with open comments instead of one-way, non-interactive, email-based forms

And from a different conversation, TADD: Technology ADD.