“First, they will expect a continuous brand experience… Despite the fact that some look at the 10:45ers as the poster children for attention deficit hyperactivity disorder, if you look a little closer, their extensive use of these various devices actually creates a new continuity.… From their point of view, their experience is more continuous than the “old days” of separate television, radio, telephones and paper mail. In this increasingly seamless media landscape, you need to ask yourself, how “continuous” is your brand and the service that supports it? Do people “see” the same company across the web, phone, call center, and in person?…

Second, Generation 10:45 will desire transparent service. Anyone can “see” where they are any time of the day or night. Why cant you and your organization show that same level of transparency? They expect to be able to get status updates on any order, any service, or any request — immediately!”

Posted lisacarlucci: QR Codes at SXSW 2010? We can do that http://sxsw.com/qrcodes (via @antonymd @KatMeyer @artsdigitalera); wd be gr8 if #ala10 followed!.

“There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.

Of course, there are many other components of effective Facebook fan pages and Facebook marketing in general. However, for the purposes of this two-part post, we’ll focus on content and comments. The more comments you have, the more viral visibility and free marketing you’ll create. But your fans have to have something to comment on!”

“The Enoch Pratt library system in Baltimore is starting to use Foursquare, a mobile location-based network/game that allows users to “check in” to a spot, collect points and fun badges, and share tips and information about locations. Theyre giving away prizes, too.”

“Lots of you left some great ideas in the comments, so I thought I’d do a little copy/paste and highlight some of them … because they’re really very cool ideas!”