Consumers Welcome Mobile Marketing. "A new study funded by mobile phone manufacturer Nokia and conducted by HPI Research found that an overwhelming majority of mobile phone users surveyed (88 percent) would be receptive to receiving electronic coupons for bricks-and-mortar stores on their cellular phones.  In fact, the study found that nearly a third (31 percent) would actually welcome such marketing." [allNetDevices Wireless News]

Count me in. I know a lot of you out there are stunned by these figures, but I'm one of the folks who wants to start filtering the amount of information that's constantly hitting me.  I've taken several steps in this direction already (an essay waiting to happen), and I'm willing to give up a certain degree of privacy, to be determined by me, that I can toggle on and off at my whim, in order to do this.  Example: I had a GPS system installed in my new car (another essay I'll get around to writing), and I'm willing to be tracked by a satellite when I need directions. The rest of the time, I leave the system turned off.

Roam: Right to replay "Charging users to download multimedia content over the internet is like trying to put the genie back in the bottle.... Mobile operators have no precedent like the Napster case to overturn, and will charge for content from the outset.... However, the whole fraught issue of rights management is now looming on their horizon as they plan their 3g services, which include delivering and charging for games, music, sports clips and a range of other content over mobile devices.... Duhl expects to see kiosks appearing where users can plug in their mobile device and download music directly via a music subscription service." [in TotalTelecom, via Slashdot]

Carriers in Europe and Asia are already experimenting with wireless downloads. I'll bet there are some folks stuck at O'Hare right now because of the snowstorm who would love to be able to wirelessly download content on their phones, especially audio content. In the future, information - including content - will come to you wherever you are. No longer will you have to go somewhere to get it.

The secondary story (at the bottom of the page) is also worth a read because it shows how much further ahead they are in the Netherlands in terms of wireless access and content. They already have working business models over there.