"Ranger is burrowing through the public parts of your computer, sniffing around, turning over bits of data, trying to find out if you've stolen a movie over the Internet.
Ranger is scouring the globe -- Web sites, chat rooms, newsgroups and peer-to-peer file-sharing sites -- spanning 60 countries, searching in English, Chinese and Korean. Ranger's work is helping to bust illegal movie sites in Iran, Taiwan and Hong Kong. Ranger is 24-7. Ranger is relentless.
Ranger is a piece of software that acts like an Internet search engine. It is the latest, most far-reaching weapon in the movie industry's constant and escalating battle against movie piracy....
The movie studios provide Ranger Online with a constantly updated list of 100 to 150 movie titles, typically those about to be released or just released. In other words, the ones that the industry stands the most to lose from if they're stolen....
Ranger takes the titles and, 'like a bloodhound,' Valenti said, sets out on the Internet, looking for those films on Web sites, in chat rooms, on peer-to-peer sites. It is an automated software, speeding across the Internet. When it finds a movie title, it marks the location, decides whether the movie is being used in a way that infringes on its copyright, then moves on. Jeremy Rasmussen, Ranger Online's chief technology executive and founder, won't disclose exactly how his software manages this, except to say: 'The challenge is 'How do you cover a lot of area without having to visit every page?' That's part of the intelligent way we scan.'
Ranger Online provides the data to the MPAA and prepares cease-and-desist letters. The MPAA reviews the data and decides which letters to send. Last year, the group sent 54,000 letters; this year, it is on pace to send 80,000 to 100,000. Typically, the letters are sent to the Internet service provider hosting a site or user that the MPAA has deemed to possess ill-gotten films. The ISPs take down the offending site 85 to 90 percent of the time, Valenti said. Ranger then checks back periodically on the offending site to make sure it hasn't begun pirating again....
Ranger sells itself to the MPAA and other clients based on its global scope, speed and thorough analysis. But a recent suit questions Ranger's precision.
In April of last year, Internetmovies.com's Rossi got an e-mail from the MPAA and its 14 big studios accusing his site of illegally posting copyrighted material: "We have notified your ISP of the unlawful nature of this web site and have asked for its immediate removal," the e-mail read. The MPAA followed up with a certified letter and a phone call to the ISP. Rossi said his ISP dropped him. He was down for about three days, searching for a new provider.
From New Zealand, where he is attending a film festival, Rossi said he did nothing wrong. All he did, he said, was post links to film trailers already distributed by the studios. He said he never distributed copyrighted material. Rossi filed suit against the MPAA on April 25 of this year, seeking minimal damages....
The MPAA stands by its actions, saying Rossi was "at the time, offering for distribution for members [of his Web site] copyrighted films," said Mark Litvack, the MPAA's director of worldwide legal affairs for anti-piracy." [Washington Post]