"Alexandria, Va.-based PresenceWorks will use its 'presence technology' to embed AOL Instant Messenger (AIM) capabilities into Web sites. For example, putting the technology on Monster.com, a job search Web site, would allow job seekers to chat with potential employers who could leave their AIM contact information on the site. Shoppers on eBay, meanwhile, could interact with sellers, and the list of e-mail senders in a Microsoft Outlook in-box could be turned into one long "buddy list."
Currently, someone using IM technology must compile addresses to form a buddy list, which shows whether people are offline or online and available to chat. With the new embedded technology, people can contact scores of strangers using instant messaging. PresenceWorks' software embeds "presence information"--signals that show when someone is online--into the directories and databases driving Web sites and consumer Web directories.
'Presence is the key to making AIM use ubiquitous,' said Raul Mujica, vice president of AOL's AIM division." [CNET News.com]
A couple of points here.