March 24, 2009

Twittephemeraliness

Sometimes we tell people that things live forever on the internet and that anyone can find them (so don’t post that picture of yourself drinking alcohol, young man), but I want to highlight how some important things from just a couple of months ago are becoming impossible to find. If we’re not careful, the haystack is going to disappear, never mind the needle.

For example, take the discussion that happened on Twitter during ALA’s Midwinter Meeting just under two months ago. The Meeting had a hashtag for tracking content (#alamw09), and almost everyone used it most of the time. There was a lot going on in that tag, so much so that I thought it was a tipping point for the Association in terms of communication tools. I even debriefed what happened on Twitter for ALA staff afterwards so that they’d be able to see the patterns.

But try to find that discussion now, and it’s almost impossible. Most people (including me) rely on Twitter’s search engine (which was formerly called “Summize” and run by a different company until Twitter bought it). If you search Twitter now for the #alamw09 hashtag, you get exactly one page of results (yesterday there were two), and only a couple of those tweets were actually posted during the event itself. If you look up #alamw09 at hashtags.org, you’ll get more results from the Meeting itself, but there’s still only one page, and you had to have manually followed the hashtags.org Twitter account for them to have tracked your tweets, so even if you could see older results than what shows, it would be an incomplete archive at best. Search Technorati for #alamw09 and you get eight blog posts. Ironically, you can get most of the public tweets from Midwinter by searching FriendFeedlooking for anything from #ala2008 on Twitter, although there again FriendFeed saves the day, but for how long?

So for all of our aggregation attempts of that Twitter content, they may only work in the moment for the moment. It turns out they’re miscellaneous *and* searchable in only one place (for now), a pretty bad combination in hindsight. Thank heavens I favorited in Twitter so many of the alamw09 tweets, although that’s still not ideal. I have to manually page through them to find the ones I want, and I already have 35 pages of favorites.

After Midwinter, I tried to start moving my #alamw09 favorites into Evernote so that I’d be able to search and group them, but I haven’t had time to complete that process, and I just can’t seem to train myself to add new tweets there as I favorite them. The ratio of effort between clicking on a star and filling out a few words of metadata is just too much in the middle of my day, so this looms as a project in my future if I really want to save this stuff. Even then, there’s no guarantee Evernote will stick around, but at least I can export from it.

So if you were using a hashtag to aggregate content, thinking it would be easier to find it all again in the future, think again. You’re going to have to do something more proactive and manual than relying on Twitter’s search engine or Google. You’ll have to decide what level of ephemeraliness you’re comfortable with for that conversation, because you may not be able to get back to it if you let someone else manage access to the archive. In this context, it’s a shame so much of the conversation has moved away from blog comments (where individuals can openly archive it) to Twitter and FriendFeed. And if you’re a government or archive organization looking to preserve this kind of digital content, the stakes are getting raised on you.

Am I missing any other options for finding past hashtag conversations? Please tell me yes in the comments.

Addendum: Potential ideas for archiving – you could subscribe to the RSS feed of a hashtag in an RSS reader and export them, right? Or subscribe to the RSS feed via email? Other ideas?


March 18, 2009

I Bogied at DGPL

Often. But I had a great time playing Library Mini Golf at the Downers Grove Public Library on March 8, as did hundreds of other people on LMG’s biggest course yet (a full 18 holes across two floors). Check out the pictures from the day in my Flickr set to see just how much fun we all had. I’ll be including the event as a case study in my next issue of Library Technology Reports on gaming in libraries, which I’m currently writing.

DGPL Library Mini Golf

The DGPL staff, Friends group, and the Library Mini Golf crew (Rick, John, and Bob) all did an amazing job on this totally amazing event!


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March 16, 2009

Get Your Own Pen/Paper Blog from Aaron

This is one of the coolest things I’ve seen in a while. Check out Aaron Schmidt’s new project – Creating (the) Future (for) Libraries. Get yours now while you can – they’re a limited edition run, and they’re beyond awesome.

Creating the Future for Libraries blank book


8:34 pm Comments (4)

March 5, 2009

PCMA Presentation: Embracing Free Technology in a Global Recession

Today I was part of a panel session about Web 2.0 tools for the GMC/PCMA

Greg Fine – Association Forum

showed some of their Association Professionals throughout History video
showed the map of online communities from 2007 (“gulf of youtube”)
social media is about building community, and Greg likes this visual because it shows there are actual places and you can’t just aimlessly wander around
– it lets you leverage existing networks
– it allows us to easily create and share information with one another (as associations, we’re about associating)
– allows this to happen in an instantaneous way
– on a platform that people are comfortable with
so if we as organizations leverage these platforms, we make it easier for our members to find us and interact with us
– it allows you to evangelize your members and your customers

there are generational distinctions – generally accepted distinctions
uses acceptable footwear for men on day one of their new job as way to distinguish between them
greatest generation – wingtips
Xers – black lace-up, but moved to the boat shoe
Millennials/GenY – tennis shoes
Gamers – flip-flops
can’t talk to a flip-flop from a wingtip perspective
even the tennis show crowd may not totally get the flip-flop one
also have the 80-20-1 rule
80% of people who are on the internet only look/lurk and don’t engage
20% of the 80% actively engage (read RSS, have a Facebook page)
1% of that 20% are active users of social media online (blog, post to Wikipedia, etc.)
EXCEPT for the gamers, where the numbers are reversed
only 1% are not active online, etc.

the #1 rule is that the organization totally loses control in this environment
if someone wants to say something bad about you, they don’t need your site/platform to do it
so embrace it
do you use free or proprietary and build your own?
Greg is a big believer in free
– free
– proprietary usually means separate authentication scheme and people have password fatigue now
– do you have an open or closed system (can anyone be a member or is it a member benefit)

Association Forum makes everything open because if you care enough to join, maybe you’ll eventually become a member
there’s no right or wrong, but you need to be deliberate about what you’re going to do

set reasonable expectations
mentioned a case where a group thought they’d failed because they only had 1,200 people on their Facebook page
but they only had 10,000 members total!

you cannot think like you – you have to think like your audience
just because you don’t use it doesn’t mean others shouldn’t
others may create these sites (like a Facebook page) for you if you don’t do it
you have to integrate it with traditional methods
you don’t just do one thing in isolation – f2f, email newsletters, etc. are still valid
taken all together, it makes it all more valuable

it’s like a football experience – it’s the future of the association experience
the audience in the stadium are the members, who paid admission
within that audience are different levels (box seats versus bleachers)
over time, our experiences inside the stadium may be more valuable than just being a member

some tools:
– Facebook
– Forum Effect (blogging)

Flickr – an online picture sharing site that lets you tag images
showed pictures tagged with ASAE
user-generated content (pictures from attendees)
everybody has a cell phone these days, and these phones have cameras
35,000 pictures were posted from a conference when they asked people to take a few and then they had a download station

YouTube – videos
when someone comes in to present now, they do a “5 questions with xxxx speaker” video
total time investment per video is one hour, including the interview
they also allow the person to use the video, too

LinkedIn and Facebook
don’t upload your member list to a third-party site to require people who join are members, because this is a violation of your members’ privacy
let anyone become a member on your page
takes five minutes to set this stuff up

strategy is important!
when you’re thinking about all of this
Association Forum uses these sites as guideposts to help people get to the Forum website

Brad Lewis – Professional Convention Management Association

“luxury expenditures” – travel
is in the media countering these negative perceptions and the distinctions between legitimate travel and these types of excesses

PCMA uses:
– Facebook
– Flickr
– LinkedIn
– blog on TypePad
– YouTube

goals for PCMA:
– want to be where their members are
– need to participate in the current technologies
– facilitate connections
– create member engagement, retention
– brand experience; how can your members interact with you?
– enhanced exposure for events, programs, products, and services
– create added value
– learn something new every day

their most successful site is LinkedIn
recommend to their chapters that they create sites, too
you do lose some control

PCMA has 6,000 members and more than 1,000 have joined the LinkedIn group
PCMA posts new content there and posts event news
no hard sells there
eases people into participation in the organization
present jobs, speaker info
most of the room was already on LinkedIn
from an association standpoint, your members can already do a multitude of things there (and on these other sites)
one sign-on
try to make your name the sign across platforms
want the full name and the acronym because you don’t know what people will search on

monitoring and control:
– wild west; just need to accept that because you can’t prevent it
– PCMA does delete some stuff like direct sales solicitations
– does take a staff commitment, regardless of which department is assigned to monitor
– think about how you’re fostering and feeding the community, too; that’s why you want to choose which sites are best for you and your members

PCMA doesn’t mind when people say a session was horrible, because it gives them feedback

take action:
– work with marketing to create a group, work with membership to update it
– if you’re not monitoring what’s happening, your competition probably is
– monitor for referral requests (“who knows of a good xxxx company?”), even if you don’t answer back
Brad encourages third party responses

what it’s for:
– networking with colleagues
– get updates
– ask questions
– gain insights
– share ideas

what it’s not for:
– soliciting (it’s like using the wrong fork at dinner)
– direct promotion

average age of a PCMA member is 47
one of the young kids at a table didn’t know what LinkedIn was – “facebook for old people”

Facebook
– target market segmentation
– students (announce scholarships, internships, communication with PCMA student staff)
– create event
– discussion boards (students were voluntarily making recommendations to others about joining PCMA)

Flickr
– annual meeting (linked from communications, photos for dailies, member engagement even if they can’t attend)
– social networking centered around photos
– share photos within groups and tags

TypePad blog
– new PCMA Chairman John Folks’ blog
– puts face on leadership
– way for leadership to connect with members and get feedback
– start conversations among colleagues

YouTube
– PCMA has a YouTube channel
– some leadership hasn’t wanted to be on YouTube
– only have a few select videos but it’s a good way to put a face on the organization and tell stories

proprietary systems
– PCMA did purchase an expensive product for “PCMA Connect”
– can trial on free before you try proprietary
– had bells and whistles but was a separate destination

Learnings
– conversation happens organically
– hot topics are anonymity, reluctance to speak your mind, general best has been more social (New Year’s resolutions)
be relevant to the people who connect with you

philosophies and conclusions
– your member profile will determine which platform works best for you
– leadership acceptance, need some buy-in
– certainly trial this stuff
these are just new assets in the arsenal, and they’re even free
– important to engage in relevant business of today

Jenny Levine (me)

here are my slides (12MB, PDF)


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March 3, 2009

Meet Me for Tee at DGPL on March 8

DGPL Library Mini Golf event this Sunday I’ve written before about Rick Bolton and his Library Mini Golf nonprofit that creates 18-hole mini golf courses for libraries to use as fundraisers. This time I’m particularly excited to note that Rick has partnered with the Downers Grove Public Library Foundation in Chicago’s western suburbs to hold the first such event in this area, because DGPL is my home library.

If you’re in the Chicagoland area, I hope you’ll make some time to come play mini golf at Downers Grove PL this Sunday, March 8, from 11:00 a.m. to 5:00 p.m. It’s a fundraiser, so adults can play the whole course for just $5, while kids age 15 and younger can play for $3. Putt your best and if you do well, you might find yourself in a playoff round at 4:15 p.m. Experience the stacks in a whole new way!

I can’t wait to finally see this in action for myself, so I’ll definitely be there. Give me a heads up if you’re coming, and we can tee off together. If you live in the area, consider thanking the local sponsors by doing business with them.


7:26 pm Comments (5)