March 20, 2008

20080320 SOLINET: JMO, HTH! Social Networking in Academic Libraries

Jamie Coniglio, George Mason University

- com­put­ers aren’t tech­nol­ogy
– inter­net is bet­ter than tv
– doing is more impor­tant than know­ing
– learn­ing more closely resem­bles nin­tendo than logic
– mul­ti­task­ing is a way of life
– typ­ing is pre­ferred to hand­writ­ing
– stay­ing con­nected is essen­tial
– zero tol­er­ance for delays
– consumer/creator are blurring

quick overview of social net­work­ing and dif­fer­ent types of sites

at George Mason Uni­ver­sity, they’re play­ing with:
– wiki for inter­nal com­mu­ni­ca­tion
(showed Chad Boeninger’s busi­ness wiki as an exam­ple of a pub­lic wiki)
– Meebo wid­get chat box
– blogs, although they have fewer now than before because they were using them to route around the fact they didn’t have a CMS
– mov­ing to a research por­tal that blends Word­Press and the Inter­net Scout Toolkit
– have fooled around with MySpace, and they’ll respond, but not much going on for them there
– same thing with Face­book
– seri­ously look­ing at LibGuides; play­ing with it right now
– have dis­cov­ered Zoho and are try­ing Zoho Show as a way to share mate­ri­als among staff
– del.icio.us book­mark sets
– showed the UThink blog­ging project at the Uni­ver­sity of Min­nesota
– vir­tual real­ity
– showed the browser Flock

mar­ket­ing & social net­works
– keep your con­tent fresh
– pro­vide reli­able con­tent
– know your mar­ket
– have good content

from an orga­ni­za­tional point of view, where do we put the per­son­nel for this

chal­lenges
– declin­ing visits/gate counts (at least in acad­e­mia)
– fewer ref­er­ence desk trans­ac­tions
– fewer cir­cu­la­tions of print mate­ri­als
– com­peti­tors in the infor­ma­tion envi­ron­ment
– disintermediation

- being where our users
– being use­ful where our users are
– real­iz­ing we aren’t in con­trol (chaotic ver­sus struc­tured)
– silo-ing or per­son­al­iza­tion
– who’s on desk
– face time ver­sus online
– pri­vacy? her staff uses nom de plumes on Face­book to pro­tect their email addresses and iden­ti­ties
– keep­ing up/“losing” skills
– getting/keeping good para­pros
– rid­ing the tsunami
– orga­ni­za­tional structure/agility
free the bound peri­od­i­cals? and more?
– dis­com­fort (cer­tainty ver­sus uncertainty)

stu­dents aren’t using their GMU email addresses because they already have other per­sonal ones

responses
– stay aware of “über” envi­ron­ment to kee up
– pilot/try it out (if some­one wants to try it, she says sure)
– stu­dent input/feedback/training us
– keep/move on/ can’t be wed­ded to “one way“
– avoid search­ing for a magic bul­let; can’t empha­size flex­i­bil­ity enough
– depart­men­tal facil­ity; take advan­tage of your staff’s exper­tise
– stream­line aspects of “stan­dard” job ele­ments
– read spe­cial library “tac­tics“
— cre­ate zones of exper­i­men­ta­tion
— build­ing a “knowl­edge prac­tice;” start with the ones who will work with you
— closer align­ment with cur­ric­u­lar changes, emerg­ing and redesign aca­d­e­mic pro­grams
— move­ment from “sup­port ser­vice” toward col­lab­o­ra­tion and part­ner­ships
– value risk-taking
– reori­en­ta­tion toward user-centered ser­vices; noted Uni­ver­sity of Rochester’s anthro­po­log­i­cal report pub­lished through ACRL

ser­vice trans­for­ma­tion to
– vis­i­ble
– trainer/learner
– col­lab­o­ra­tive
– infor­mal
– visual

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11:52 am Comments (5)

5 Comments »

  1. So… if com­put­ers aren’t tech­nol­ogy, what are they? What, for that mat­ter, is tech­nol­ogy? That sounds like mean­ing­less buzz-talk to me.

    Comment by Melissa — March 20, 2008 @ 2:13 pm

  2. Wow, pretty cyn­i­cal, Melissa. Actu­ally, Jamie’s point was that com­put­ers aren’t tech­nol­ogy for those who have grown up with them, just like tele­vi­sion isn’t tech­nol­ogy to us now. It’s a valid point, one I fully sup­port. Jamie’s talk was any­thing but mean­ing­less, and it was a great overview of an aca­d­e­mic library’s efforts to get a han­dle on the Web 2.0 world and inter­act in it. I encour­age you to re-read the notes from that per­spec­tive or to con­tact Jamie for details. All of our pre­sen­ta­tions should be on the SOLINET and OCLC sites soon.

    Comment by jenny — March 20, 2008 @ 4:57 pm

  3. First of all, how is dis­agree­ing “cynicism”?

    Sec­ond, I fail to see how that is a “valid point;” in fact, I don’t see that a point is even being made. Cer­tainly com­put­ers are still tech­nol­ogy. Tele­vi­sion is still tech­nol­ogy. Phones are still tech­nol­ogy. Paper books? Yup, still technology.

    I reit­er­ate: if a com­puter is not tech­nol­ogy, what is a com­puter? If a com­puter is not tech­nol­ogy, what is technology?

    Third, I did not claim that the entire talk was mean­ing­less, only that the “point” that “com­put­ers aren’t tech­nol­ogy” is mean­ing­less buzz-talk. I stand by that.

    Comment by Melissa — March 20, 2008 @ 5:12 pm

  4. Alright, let’s back up a minute here. I didn’t say dis­agree­ing was cyn­i­cism. I think you’re read­ing sketchy notes of a 45-minute talk — in par­tic­u­lar one piece taken out of con­text — in a cyn­i­cal way. There’s a difference.

    The point, which is not spelled out in the notes, is that Jamie sees that list as char­ac­ter­is­tics of stu­dents today, one of them being that com­put­ers are not some mys­te­ri­ous tech­nol­ogy. Hope­fully the adjec­tive will help clar­ify her point, because she was say­ing that kids aren’t afraid of com­put­ers the way older adults might be. It’s a point Dou­glas Adams made back in the 80s, one that I con­sider even more valid today. I’m not going to split hairs on the seman­tics of it so go ahead and call it tech­nol­ogy, but there is a larger point being made that you’re not acknowl­edg­ing or addressing.

    I’ll retract my impli­ca­tion that you said her whole talk was mean­ing­less, but her point was not mean­ing­less, nor was it “buzz-talk.” These are just my notes from the ses­sion, for me, so that I can refer back to what was said. Some­times oth­ers find ben­e­fit in them, so I post them on my blog. I again encour­age you to look at Jamie’s slides when they become avail­able or to con­tact her if you want more detail, but it seems a bit super­flu­ous to throw around buzz­words like “buzz-talk” based on the small bit I wrote up. I hope the adjec­tive and clar­i­fi­ca­tions help pro­vide some context.

    Comment by jenny — March 20, 2008 @ 5:35 pm

  5. I was quot­ing the fol­low­ing item: Frand, Jason L. “The Infor­ma­tion Age Mind­set: Changes in Stu­dents and Impli­ca­tions for Higher Edu­ca­tion.” EDUCAUSE Review, September/October 2000, 14–24. It is foot­noted on the slide.

    Comment by J. Coniglio — April 7, 2008 @ 8:24 am

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