At various times during the last year, I’ve heard a librarian here and there say that tags and tag clouds are a passing fad, something our patrons don’t even know about let alone use, and useless compared to structured search.
However, thinking that tags are only about classification (good or bad) is missing the forest for the trees. Tag clouds can also be useful as navigation tools and for pattern recognition. Which is the name of Jason Griffey’s blog and must be why Jason helps prove this point.
“Last year’s 2007 State of the Union Tag Cloud was such a hit, I decided to follow up again this year. A few major differences: Congress is mentioned a lot more this year, while health and oil don’t show up at all. This year’s address looks more active…instead of ‘fight’ we get ‘fighting.’ ” [Pattern Recognition]