October 29, 2007

20071029-01 Internet Librarian PL Track: Online Outreach

- Sarah Houghton-Jan and Aaron Schmidt

Name 3 places your library should be on the web besides your library’s website
From audience:
1. Second Life
2. MySpace
3. Flickr

“online in-reach”

summary: make your website two-way where people can have a voice on it
if they can’t contribute to it, there’s nothing there for them
online, everyone’s patrons are your patrons
– talk this over with your governing agency
– loosen up!
– mimic online what we do in the real world, where you help other libraries’ patrons

free is good
much of this is free, which helps

search engine findability
– search for variations of your library’s name
– ensure your site is accurately at the top
– minor or metasearch engines
– buy AdWords from Google ($)
– search engine optimization (SEO) ($)

look at your site statistics to see what other search engines folks are using to reach your site

library directory listings
– LibDex
– MapMuse
– Libraries411
others
make sure you’re found in these

blog search engines
– Feed Submitter submits your blog’s feed to 15 sites at once
– Robin Good’s list of where to submit your blog and feed
– RSS Specifications list of where to submit your feed

sweet wikipedia goodness
– list your library on the appropriate town or county entries
note if your library has won any awards, etc.

wikimapia
– add locations for your libraries and other community features of interest

community website presence
– americantowns.com
– eventful
etc.

blogs and forums
– local blogs
– technology boards
– continuing education boards
– forums and groups with local flair (google, yahoo)

find local blogs
– search the tags for your zip code on Flickr
– blogdigger.com

interact with local blogs
– no marketing speak
– don’t intrude, but be available
– find appropriate blogs
– don’t be heavy-handed
– entering into an online community can be hard work
– have authentic voice, information

showed an example of Sarah commenting on a local professor’s blog as a model

presence where it’s warranted
– ensure your library has a presence on local websites (schools, universities, etc.)
– are you linked anywhere?

in google, link:YourLibraryURLhere to find who’s linking to you

social review websites
what are your customers saying when you’re not around?
– yelp
– judy’s book
– citysearch
– insiderpages
– local2me

viral marketing because you can market your services

social networking sites
– create a profile for your library
– major options: myspace, facebook, flickr, ning
– find great examples on the libsuccess list

a lot of people are moving off myspace onto facebook
if you are still in the middle of a 2-year project to start a site on myspace, you need to move faster
there’s so much you can do to facebook to reach out to people

give them something new often to keep them back
you must have follow-through
don’t use your library’s building as your avatar

Contra Costa Library had 2 paraprofessional staff work on the myspace page
it’s important to realize as librarians that we don’t have to *do* all of this, that we can hand some of these things off to people who are experts at this or have an interest in it
tap the local talent and don’t limit to MLS holders
helps distribute the workload in a practical sense

Hennepin County Library’s BookSpace
interactive, aesthetically beautiful

showed a Facebook Flyer example from Tutt Library

showed Ask MetaFilter site and Slam the Boards (which is now repeating the 10th of every month)

duh, we’re experts, too
– allexperts.com
– ziki
– illumio
– qunu
– yedda
– FAQQLY
– Otavo
– yahoo answers
list your staff as experts in various free expert tools

wifi is king
if you offer wireless in your building, make sure you are listed in wifi directories
– wififreespot
– wifihotspotlist
– wifi411,
– wifinder
– jiwire
– wi-fi zone
name your network something fun that advertises your library, not just “default”

push the info out
via email and rss
– invest in newsletter software (maybe $)
– get email addresses from ILS
– send periodically (don’t spam)
– variety of features
push out info as a person, not an institution

blog geo-search engines
list your library’s blog on geographic blog search engines
– frappr
– feedmap
– blogwise
– gFeedMap

where are people looking for phone numbers?
are you in those places yet? list your contact info in online directories

– askcity
– yahoo! local
– google maps
clinton-macomb public library as example with a great review in google local

second life
– Info Island
problem is bandwidth and hardware issues
if you have a super active community in second life, put energy into that; if you have a super active community of bloggers, put energy into that
will probably get more bang for your buck putting your energy into blogging right now

URLs
OPAC URLs suck
use wccls.org instead of wccls.lib.or.us, but even better is booksandmovies.org

instant messaging
– a primary forum of communication
– free, easy

text messaging
– cellphones and SMS continue to grow
– Orange County Library System example; only public library doing this?

make A/V content findable
– youtube
– blip.tv
– blinkx
– singingfish
– yahoo podcasts
– podcast.net
– podcast alley
– digital podcast
– podscope
record and put up a few storytimes as a way to get your feet wet
transcribe audio content with podzinger

find mentions of your library
all over the web, not just the social review sites
– google/yahoo news
– ice rocket
– technorati
– feedster
– bloglines
– youtube
– flickr
sarah found lots of pictures of people skateboarding down the rails at the library :-p

chitter on twitter
– is it worth it?
– be clear about what you’re sending
– works best when sending out quick info
– guide to twitter in libraries by Ellyssa Kroski

are your patrons using these tools?
we think so
but even if they’re not, we can model this behavior and lead the way

question: how did they create the facebook flyer?
answer: tool on facebook site where you upload an image and text

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12:03 pm Comments (6)

6 Comments

  1. […] Online Outreach […]

    Pingback by Internet Librarian: Notes from the Conference « UW-Madison SLISIT — October 29, 2007 @ 6:20 pm

  2. This is an insanely detailed summary of what we spoke about. WOW! The presentation itself is posted on librarianinblack.net and walkingpaper.org now, so people can download the slides in PDF.

    Comment by Sarah Houghton-Jan (LiB) — October 30, 2007 @ 6:03 pm

  3. […] Online marketing for libraries (also here) […]

    Pingback by Simon Chamberlain’s library weblog » Blog Archive » Lots from Internet Librarian 2007 — October 31, 2007 @ 10:59 pm

  4. […] presentation devoted to it. But the straw that broke my silence was Online Outreach session, which, according to the Shifted Librarian, started off with the following gem: Name 3 places your library should be on the web besides your […]

    Pingback by Second Rate « Bookbuster — November 9, 2007 @ 10:10 pm

  5. […] 20071029-01 Internet Librarian PL Track: Online Outreach […]

    Pingback by 20071029-01 Internet Librarian PL Track: Online Outreach — November 26, 2007 @ 1:26 am

  6. […] Marketing Strategies for Libraries with Aaron Schmidt and Sarah Houghton-Jan. See the notes from The Shifted Librarian and InfoToday […]

    Pingback by BlogJunction » Blog Archive » Weekly Tips: Internet Librarian 2007 — December 3, 2008 @ 4:41 am

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