September 19, 2007

The Mudflap Flap

Filed under: precat — tsladmin @ 5:31 pm

It’s rare when a library topic can generate more discussion than something as big as Talk Like a Pirate Day, but damn if the Mudflap marketing campaign from Wyoming’s libraries didn’t do just that in libraryland. Talk about going where your users are….
At first I thought, “Hmmmm…not sure about this.” But then I decided I like the idea of turning the image on its head and repurposing it for our own uses. It definitely gets your attention and makes you think for a second. At least, it made me stop and think, and I certainly won’t be forgetting Wyoming’s libraries now. More info about the campaign here.

picture of mudflap poster for Wyoming libraries
originally posted by WyoLibrarian


  1. […] The Shifted Librarian och Tame the Web] Share and Enjoy: These icons link to social bookmarking sites where readers can […]

    Pingback by My other card och Mudflap Girl at librarianishish is the new black — September 21, 2007 @ 5:48 am

  2. I think this is brilliant, and fun besides, tweaking an image we’ve all seen on the road at some time or other. Some folks over on Publib are screaming sexism at this; I think it’s taking that traditional image of sexism and subverting it.
    Now, I wonder if we can get the Yosemite Sam mudflap with some books in his hand instead of pistols…?

    Comment by Bookpusher — September 21, 2007 @ 9:49 am

  3. […] I first read the post on Shifted Librarian. […]

    Pingback by LIS651 » Blog Archive » some clever library marketing messages — September 21, 2007 @ 10:36 am

  4. The librarians of Shelf Check approve:

    Comment by Emily Lloyd — September 25, 2007 @ 9:21 am

  5. […] Opinion […]

    Pingback by iLibrarian » 18 Different Kinds of Blog Posts — September 28, 2007 @ 11:53 am

  6. […] link (which, incidentally, came from his blog, Stephen’s Lighthouse).  Not to be missed:  The Shifted Librarian’s article which links back to Wyoming Libraries’ mudflap […]

    Pingback by Blog inspiration « ACPL 2.0 — October 2, 2007 @ 7:27 am

  7. Thanks for very interesting article. btw. I really enjoyed reading all of your posts. It’s interesting to read ideas, and observations from someone else’s point of view… makes you think more. So please keep up the great work. Greetings.

    Comment by Artikelverzeichnis — October 2, 2007 @ 12:22 pm

  8. […] Opinion […]

    Pingback by Librarians Matter » Blog Archive » Blog fodder - what do I put in? — October 27, 2007 @ 5:35 am

  9. […] The Mudflap Flap (The Shifted Librarian) […]

    Pingback by The OPLIN 4cast » Blog Archive » OPLIN 4cast #73 — December 12, 2007 @ 10:11 am

  10. […] introduced to the outspoken Annoyed Librarian, surveyed library OPACs worldwide and endured the mudflap girl controversy. We saw the first library Facebook Flyers, questioned the utility of library […]

    Pingback by iLibrarian » Happy New Year! — January 1, 2008 @ 6:48 pm

  11. Interesting post, Ill be checking back to see how this issue progresses

    Comment by Jeff — January 5, 2008 @ 2:04 pm

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