September 19, 2007

The Mudflap Flap

It’s rare when a library topic can gen­er­ate more dis­cus­sion than some­thing as big as Talk Like a Pirate Day, but damn if the Mud­flap mar­ket­ing cam­paign from Wyoming’s libraries didn’t do just that in library­land. Talk about going where your users are.…

At first I thought, “Hmmmm…not sure about this.” But then I decided I like the idea of turn­ing the image on its head and repur­pos­ing it for our own uses. It def­i­nitely gets your atten­tion and makes you think for a sec­ond. At least, it made me stop and think, and I cer­tainly won’t be for­get­ting Wyoming’s libraries now. More info about the cam­paign here.

picture of mudflap poster for Wyoming libraries
orig­i­nally posted by WyoLibrarian

Be Socia­ble, Share!


  1. […] The Shifted Librar­ian och Tame the Web] Share and Enjoy: These icons link to social book­mark­ing sites where read­ers can […]

    Pingback by My other card och Mudflap Girl at librarianishish is the new black — September 21, 2007 @ 5:48 am

  2. I think this is bril­liant, and fun besides, tweak­ing an image we’ve all seen on the road at some time or other. Some folks over on Pub­lib are scream­ing sex­ism at this; I think it’s tak­ing that tra­di­tional image of sex­ism and sub­vert­ing it.

    Now, I won­der if we can get the Yosemite Sam mud­flap with some books in his hand instead of pistols…?

    Comment by Bookpusher — September 21, 2007 @ 9:49 am

  3. […] I first read the post on Shifted Librarian. […]

    Pingback by LIS651 » Blog Archive » some clever library marketing messages — September 21, 2007 @ 10:36 am

  4. The librar­i­ans of Shelf Check approve:

    Comment by Emily Lloyd — September 25, 2007 @ 9:21 am

  5. […] Opin­ion […]

    Pingback by iLibrarian » 18 Different Kinds of Blog Posts — September 28, 2007 @ 11:53 am

  6. […] link (which, inci­den­tally, came from his blog, Stephen’s Light­house).  Not to be missed:  The Shifted Librarian’s arti­cle which links back to Wyoming Libraries’ mudflap […]

    Pingback by Blog inspiration « ACPL 2.0 — October 2, 2007 @ 7:27 am

  7. Thanks for very inter­est­ing arti­cle. btw. I really enjoyed read­ing all of your posts. It’s inter­est­ing to read ideas, and obser­va­tions from some­one else’s point of view… makes you think more. So please keep up the great work. Greetings.

    Comment by Artikelverzeichnis — October 2, 2007 @ 12:22 pm

  8. […] Opin­ion […]

    Pingback by Librarians Matter » Blog Archive » Blog fodder - what do I put in? — October 27, 2007 @ 5:35 am

  9. […] The Mud­flap Flap (The Shifted Librarian) […]

    Pingback by The OPLIN 4cast » Blog Archive » OPLIN 4cast #73 — December 12, 2007 @ 10:11 am

  10. […] intro­duced to the out­spo­ken Annoyed Librar­ian, sur­veyed library OPACs world­wide and endured the mud­flap girl con­tro­versy. We saw the first library Face­book Fly­ers, ques­tioned the util­ity of library […]

    Pingback by iLibrarian » Happy New Year! — January 1, 2008 @ 6:48 pm

  11. Inter­est­ing post, Ill be check­ing back to see how this issue progresses

    Comment by Jeff — January 5, 2008 @ 2:04 pm

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