It’s rare when a library topic can generate more discussion than something as big as Talk Like a Pirate Day, but damn if the Mudflap marketing campaign from Wyoming’s libraries didn’t do just that in libraryland. Talk about going where your users are….
At first I thought, “Hmmmm…not sure about this.” But then I decided I like the idea of turning the image on its head and repurposing it for our own uses. It definitely gets your attention and makes you think for a second. At least, it made me stop and think, and I certainly won’t be forgetting Wyoming’s libraries now. More info about the campaign here.