September 19, 2007

The Mudflap Flap

It’s rare when a library topic can gen­er­ate more dis­cus­sion than some­thing as big as Talk Like a Pirate Day, but damn if the Mud­flap mar­ket­ing cam­paign from Wyoming’s libraries didn’t do just that in library­land. Talk about going where your users are.…

At first I thought, “Hmmmm…not sure about this.” But then I decided I like the idea of turn­ing the image on its head and repur­pos­ing it for our own uses. It def­i­nitely gets your atten­tion and makes you think for a sec­ond. At least, it made me stop and think, and I cer­tainly won’t be for­get­ting Wyoming’s libraries now. More info about the cam­paign here.

picture of mudflap poster for Wyoming libraries
orig­i­nally posted by WyoLibrarian