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* Monday, April 16, 2007

20070416-04 Me, MySpace & Eye: Sharing, Privacy and Trust in the Networked World

Alane Wilson, OCLC

today is the first public reporting of their data, although their still working through it; not done yet

network as community
online gaming, chat, group authorship
personal presence services
instant verification
wisdom of the crowd ("hive mind")

driven by unicomp
names the third wave of computing, just beginning
1 - mainframes
2 - personal computing era
3 - ubiquitous computing (the age of calm technology, where it resides in the background of our lives)

research is from US, UK, Germany, France, Japan
this time Harris translated the survey and gave it in the native language where the survey was being conducted
separate survey of 382 US librarians; had a heck of a time getting people to respond to the survey

questions from the survey:
--------------------------

thinking of your overall usage of the internet, how many years would you estimate you have been using the internet?
- librarians far exceed the general population (more than 10 years); below 7-10 years is where this reverses
"the culture of paper"

during the last 12 months, has the amount you read in any format increased, decreased, or remained the same
- again, librarians read more

do you have a current library card?
- in France & Germany, people over age 18 had the lowest number of cards


librarians do less of social networks and IM chat than the general population

we read blogs more, though
we use our own online question services more than the general population

do you participate in social networks?
librarians under the age of 49 do this more than over 50
the social networking people in that group are more likely to be doing instant messaging (finally have data to support this!)

our perceptions of privacy haven't caught up to technology

which of the following types of information have you supplied about yourself when buying things online?
- librarians are happy to give credit and debit card information beyond the general population, but we were also likely to say "none of the above"

which of the following types of information have you supplied about yourself when using social media?
- very different; don't supply physical attributes, etc.
- Japanese *never* tell anyone their religious affiliation or sexual preference (0% in each case)
interesting because things that have big uptake outside of the US have to work within these parameters across the world

for each of the following types of information you may have provided at the library, please indicate which of the following you would be willing to share?
- 36% total, US 38% don't want their library data shared
- 29% would give up data to get customized services

librarians' perceptions are in sync with this

"I trust the library" = 60% total respondents
when you're designing services, you can probably push the envelope a little if you have a high level of trust

53% agreed or strongly agreed that the library has rules about personal information
24% (I think) weren't sure

do you think it's the library's role to build a social networking site?
(wishes had asked if the library should *participate,* not build)
- general public and librarians said no way more often than "not sure" or yes
comments show they think our purpose is just to lend books and *nothing else*
- "libraries are publicly funded so money shouldn't be spent that way"
- librarians think they are too busy to do this
- "library 2.0 bs" - sees no need for that
- don't see libraries as connecting people or being social

either/or/and

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