SJ Mercury: `Google effect' reduces need for many domains. Dan Gillmor. The most interesting from a domain-name point of view is this: With the rise of search tools that unerringly bring you to the page you want, the need for a highly specific domain name -- one that a casual Web user would be able to guess -- has practically disappeared. [Tomalak's Realm]

Except for the fact that a whole heck of a lot of people don't know about Google.  Google should partner with libraries and help us create PR materials to give out at our Internet training classes.  Google the World @ YourLibrary